Influence of Advertising on Buying Behavior of Teenagers

Authors

  • Monika Department of Home Science, T.R. Girls (PG) College, Aligarh Author

Keywords:

Buying Behavior, Advertising, Teenagers

Abstract

The objective of this study is to find out the effect of Advertising on buying behavior on teenagers, the sample was collected on 100 teenagers (50 boys and 50 girls from Aligarh District. After collecting the data, it has been tabulated and analyzed for the objective of study. The results show that the advertising influenced the buying behavior of teenagers and helps to choose among the products.

References

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2. Beatty Sharon E. and Talpade Salil (1994): Adolescent Influence in Family Decision Making: A Replication with Extension. Journal of Consumer Research, 21(2): 332-341.

3. Chandok A. (2005): Impact of Advertisements on Children’s Buying Behavior. Marketing Mastermind, pp. 41-46.

4. Saxena G. (1990): TV Advertising in India, Social Implications, No 86 Jan- March 1990, pp 7-11

5. Yadave J.S. (1989): does advertising harm children? Communicator, I.I.M.C New Delhi December 1989, page 11-13

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Published

2015-11-30

Issue

1(1): Dec. 2015

Section

Articles

License

Copyright (c) 2015 Author(s)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.