Interaction effect of Age and Type of Family on Apparel’s Post Purchase Dissonance of Working Women
Keywords:
Age group, working women, post purchase diddonanceAbstract
Working women will be very choosy about their apparels, they like it purchase it and later they may dislike it due to various factors, which is called as post purchase dissonance. It is an alarming sign for the marketers of working women that these age group categories living in a nuclear family should be handled carefully with the products which removes their dissonance. Functional oriented product and marketing strategy can be planned instead of symbolic or emotional type of strategies to reduce the post purchase dissonance
References
1. Amatulli C., Guido G. and Nataraajan R. (2015): Luxury purchasing among older consumers: exploring inferences about cognitive age, status, and style motivations. Journal of Business Research, 68(9): 1945-1952.
2. Bearden W.O., Netemeyer R.G. and Teel J.E. (1989): Measurement of Consumer Susceptibility to Interpersonal Influence. Journal of Consumer Research, 15: 473-481.
3. Chang C.C. and Tseng A.H. (2014): The post-purchase communication strategies for supporting online impulse buying. Computers in Human Behavior, 39: 393-403.
4. Goldsmith R.E., Clark R.A. and Lafferty B.A. (2005): Tendency to conform: a new measure and its relationship to psychological reactance. Psychological Reports 9(6): 591–594.
5. Sharma M.K. (2014): The Impact on Consumer Buying Behavior: Cognitive Dissonance. Global Journal of Finance and Management, 6(9): 833-840.
6. Singh N. (2013): Creating and Preventing Cognitive Dissonance: Role of Advertisement. Asian Journal of Research in Social Sciences and Humanities, 3(11): 258-268.
Downloads
Published
Issue
Section
License
Copyright (c) 2016 Author(s)
This work is licensed under a Creative Commons Attribution 4.0 International License.
