Clusters Among the Working Women Regarding Their Outfits

Abstract

Consumption perspective or consumer psychology is a very important and huge area if it is to be researched in a marketing perspective, Consumption perspective may be numerous but for this research study the boundary has been set up with three consumption perspectives. Hence the study is to analyse three different consumption perspectives such as Role Relaxed (Functional or utilitarian perspective), Status Seeking (Symbolic perspective) and Hedonic (Emotional) consumption perspectives and to test all these three different consumption perspectives with the post purchase dissonance experienced by the working women.